YouTuber Mark Goldbridge has been selected to show live Bundesliga matches for the 2025-26 season in a bid to “connect with more audiences”.
Goldbridge, 46, whose real name is Brent Di Cesare, was named among the rights holders of Germany’s top-flight for 20 live Friday night matches for the 2025-26 season.
Goldbridge’s Manchester United-dedicated YouTube channel, The United Stand, has more than 2.1 million subscribers, and involves viewers watching Goldbridge’s live reactions to Manchester United games.
The idea behind giving the content creator broadcasting rights is to offer the same experience, but with the added bonus of being able to watch the match live too.
The 20 Bundesliga games will be broadcast on That’s Football, a channel hosted by Goldbridge, which boasts over 1.3 million subscribers.
“Our approach is as diverse as our supporters,” said Peer Naubert, chief executive officer of Bundesliga International.
“By combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.
“This multi-layered strategy allows us to connect with more audiences across the UK and Ireland, giving every supporter the chance to engage with football as it’s meant to be in the way that suits them best.”
